What is SEO?

SEO stands for ‘Search Engine Optimization’. It’s the practice of optimizing your web pages to make them reach a high position in the search results of Google and other search engines. This means that people will be more likely to encounter your website when searching online. SEO focuses on improving the rankings in the organic – aka non-paid – search results. If you have a website and you want to get more traffic, there’s no doubt about it: SEO should be part of your marketing efforts.

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Ways We Help Client Boost Their Site’s SEO

Your business may be the most amazing, visually appealing web storefront, digital forum, or product ever, but if you’re not visible to prospective buyers, your business’s growth strategy isn’t serving you. Search Engine Optimization or SEO is a powerful means of connecting with new audiences and includes showing up in visual search results.

How does SEO work?

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.

Next, algorithms analyze pages in the index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query. In our library analogy, the librarian has read every single book in the library and can tell you exactly which one will have the answers to your questions.

SEO success factors can be considered proxies for aspects of the user experience. It’s how search bots estimate exactly how well a  website or web page can give the searcher what they’re searching for.

Unlike paid search ads, you can’t pay search engines to get higher organic search rankings, which means SEO experts have to put in the work. That’s where we come in.

The search algorithms are designed to surface relevant, authoritative pages and provide users with an efficient search experience. Optimizing your site and content with these factors in mind can help your pages rank higher in the search results.

seo

What’s the Difference Between SEO and SEM?

The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.

Put another way:

Google’s search results are divided into two main categories: the paid search results and the organic search results. The goal of SEO is to rank your website in the organic search results. You can also get your website in the paid area of the search results via pay per click (PPC). SEO is where you focus 100% on ranking in the organic results. SEM is when you tap into both SEO and PPC in order to get traffic from search engines.

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